Australia
| Sender ID | Alphanumeric |
| Dialing code | 61 |
| Major Carriers | Telstra, Optus, Vodafone Pacific |
| Message length | 160 characters |
| Support for Concatenated message | Supported |
| Setup Time | < 5 Business Days |
| Support for Two Way SMS | Yes (Long Code) |
| Country Regulations |
Opt Out Requirements (Marketing Messages) All marketing messages would need to include "STOP" as an option. If “STOP” is received, the number must be blocked from receiving additional SMS from the Sender ID. |
| Country Restrictions | No spam, adult, religious, political, or gambling content. |
| Extra information |
Sender ID registration required Unicode supported |
The Spam Act 2003 sets out your responsibilities under Australian law when sending marketing SMS to Australia. All recipients must have previously been Opted-IN to receive Marketing messages, and ONLY Clean Marketing is allowed with Opt-out mechanism in place
Spam Content:
Under the Australian SPAM Act 2003, primarily that commercial SMS messages:
- Only be sent with the consent of the recipient
- Include clear sender information (Messages must contain the name and contact details of the person or business that authorised the message [sender identification])
- Contain an unsubscribe function (to 'opt-out' or unsubscribe)
Refer here for more details: https://www.acma.gov.au/avoid-sending-spam
Industry Reference: