USA SMS - 10DLC

10 Digit long code (local number) that offers A2P messaging. Supports multi brand, has higher TPS (higher reliability) and is geared towards business messaging use cases. 10 DLC has in place regulations of content preview, tiered surcharges and higher fees to deter spam and for content to be closely monitored by carriers and aggregators

In the table below we show a comparison of 10 DLC and existing Long Code. The table highlights the benefits of 10DLC and being the ideal A2P business solution for the future. 

*Notification / transactional SMS are assigned higher TPS (2FA and OTP). Marketing campaigns are assigned lower TPS. TPS allocation is subjected to the discretion of carriers.

In order to send out SMS traffic using the 10DLC route, businesses are first required to register their brands. Their campaigns then need to be approved as well. This will inform the regulatory bodies that the content has been vetted and approved for use by carriers. 

Any content that is sent using the 10DLC route without proper registration will lead to blocks, suspensions, or even fines by the carriers. 

At 8x8, we will support your business with the brand registration process and walk you through the steps involved. Simply reach out to us at cpaas-sales@8x8.com, or your account manager to find out more.

The costs involved in setting up and using 10DLC can be summarised as follows: 

One-time brand registration fee: $4

One-time campaign set up fee: $50 (T-Mobile)

Monthly campaign fees: 

• Regular Campaigns: $10
• Charity Campaigns: $5
• Low Volume Mixed Campaign: $2

Currently, all carriers have an additional surcharge that is included in all messaging services. These are subject to change at any time from the carriers: 

• AT&T - $0.002 per SMS
• T-Mobile - $0.003 per SMS
• Verizon - $0.0025 per SMS 

*Standard 8x8 SMS cost per message would apply on top of the costs involved* 

Once a brand has been approved, carriers will place each brand in their own class or tier level based on their assessment of how trustworthy the brand is. 

Class and Tier levels will have different throughput rates and even different surcharges. The higher the brand tier, the higher the throughput rates and lower the surcharge rates.

Repeated violations of spam or content policies can lead to lowering of the brand tier. This can drastically slow down the brand’s allowed throughput rates, as well as lead to more expensive surcharges.

Carriers will determine the risk factors of the campaign. For example, notification / transactional SMS are assigned higher TPS (2FA and OTP). Marketing is assigned lower TPS. TPS allocation is subjected to the discretion of carriers.

Once the brand has been registered and approved, each campaign needs to be registered as well. The carriers will then allocate throughput instantly with the campaign ID and brand ID. These throughput rates are not fixed, and are determined by carriers based on the business and use case.

For example, notifications or transactional SMS may be assigned higher throughput rates (2FA and OTP), and marketing campaigns may be assigned lower throughput rates. This is assessed on a case-by-case basis and is up to the discretion of carriers.

Every message will be assigned a code (that would carry a brand/campaign ID) so that carriers can identify the messages which are sent using their networks. This makes tracking of campaigns and content easier.