Europe, Middle East & Africa SMS Guidelines – 8x8 CPaaS Help Center

Ukraine

Sender ID	Alphanumeric
Dialing code	380
Major Carriers	Kyivstar, MTS Ukraine, lifecell, PEOPLEnet
Number portability	Yes
Message length	160 characters
Support for Concatenated message	Supported
Setup Time	> 20 Business Days
Support for Two Way SMS	No
Country Regulations	The document trademark/business license is required for brand name registration The local brand names are allowed only for residents requester/supplier
Country Restrictions	Prohibited contents: Gambling SPAM Loan traffic Crypto Forex Adult Political content is likely to be blocked by the Ukraine operators.
Extra Information	The handset user's opt-in is required before sending marketing traffic.

EGYPT SMS: Products and Compliance

Egypt

Sender ID	Alphanumeric
Dialing code	20
Major Carriers	Vodafone, Orange, Etisalat, Telecom
Message length	160 characters
Support for Concatenated message	Supported
Setup Time	10-15 Business Days
Support for Two Way SMS	No
Country Regulations	Domestic Entity: Pre-registration Sender ID required The Sender ID not include a special character Local traffic advised to include the brand name in the content OTP content is not allowed International Entity Pre-registration Sender ID required OTP content is allowed
Country Restrictions	There is no specific restrictions
Extra Information	Unicode is supported

Industry Reference:

National Telecom Regulatory Authority

FRANCE SMS: Products and Compliance

France

Sender ID	Alpha Dynamic (up to 11 Characters) Numeric Sender ID not supported
Dialing code	33
Major Carriers	SFR, Orange France, Free Mobile, Bouygues Telecom
Message length	160 characters
Support for Concatenated message	Supported
Sender ID Supported	Alpha Dynamic
Setup Time	-
Support for Two Way SMS	Yes (Long Code/Short Code)
Country regulations	Sending Marketing traffic on Sundays, french holidays and between 10:00PM to 08:00AM on other days is prohibited. Opt In Requirements: All receiving recipients must be opted in to receive marketing content or communication. Sending to purchased/imported lists of recipients who have not opted in is not allowed. Opt Out and Help Requirements: All SMS sent should allow "STOP / HELP/ OPT-OUT" for the recipient to exercise the option to stop receiving SMS. Other Considerations Recipients on "Do-Not-Call or Do-Not-Disturb" registries should not be contacted. French mobile networks block marketing SMS traffic between 10pm and 8am, on Sundays, and on French public holidays. If messages are sent during these restricted times, they will be queued and sent the following day.
Country restrictions	Prohibited Content: Adult Content Gambling Betting
Extra Information	France now has a Allowed and Forbidden list of brands Those Sender ID that is in the Allowed list will have to provide LOA. Those Sender ID that is in the Forbidden list is NOT ALLOWED to send traffic. If Sender ID is in neither in Allowed nor Forbidden list of brands, Sender ID is Alpha Dynamic

GERMANY SMS: Products and Compliance

Germany

Sender ID	Dynamic Alphanumeric Sender ID (up to 11 Characters)
Dialing code	49
Major Carriers	E-Plus, O2, Sipgate Wireless, Vodafone, Telekom
Message length	160 characters
Support for Concatenated message	Supported
Setup Time	5-10 Business Days
Support for Two Way SMS	Yes
Country regulations	There is no specific regulation
Country restrictions	Prohibited Content: Adult Gambling Betting

SMS Compliance

Opt In Requirements:

All receiving recipients must be opted in to receive marketing content or communication.

Sending to purchased/imported lists of recipients who have not opted in is not allowed.

Opt Out and Help Requirements:

All SMS sent should allow "OPT-OUT" for the recipient to exercise the option to stop receiving SMS.

Other considerations

Recipients on "Do-Not-Call or Do-Not-Disturb" registries should not be contacted.

Recipients should not receive SMS during daytime hours unless it is an essential communication.

IRAN SMS: Products and Compliance

Iran

Sender ID	Alphanumeric
Dialing code	98
Major Carriers	MCI, MTN, Irancell, Rightel Iran, Taliya
Message length	160 characters
Support for Concatenated message	Supported
Setup Time	-
Support for Two Way SMS	No
Country regulations	Marketing is only permitted by local suppliers and with local long numbers
Country restrictions	Prohibited Content: Adult Content Dating Gambling Political
Extra Information	Unicode is supported

Industry Reference:

Communications Regulatory Authority (CRA)

IRAQ SMS: Products and Compliance

Iraq

Sender ID	Fully Dynamic
Dialing code	964
Major Carriers	Zain Iraq, Asia Cell, Korek Telecom, Mobitel Iraq, Regional Telecom
Message length	160 characters
Support for Concatenated message	Supported
Setup Time	-
Support for Two Way SMS	Yes (Short Code)
Country regulations	There is no messaging curfew or time restrictions. There is no opt-out content required for marketing SMS.
Country restrictions	Prohibited Content: Adult Alcohol Tobacco Gambling Political Religious Medicines/drugs

Industry Reference:

Communications and Media Commission (Iraq)

KUWAIT SMS: Products and Compliance

Kuwait

Sender ID	Alphanumeric
Dialing code	965
Major Carriers	Zain Kuait, VIVA, Ooredoo Kuwait
Number portability	Yes
Message length	160 characters
Support for Concatenated message	Supported
Setup Time	15-20 Business Days
Support for Two Way SMS	No
Country Regulations	The Sender ID Pre-Registration must contain the brand name The sender ID categories are divided into 2 categories Local and International (Companies with HQ in Kuwait is categorised as Local) The promotional/marketing Sender IDs must contain the prefix "AD-" (e.g. AD-XXX) Must include opt-in and opt-out for all promotional and marketing messages. The different types of traffic need different Sender IDs
Country Restrictions	Prohibited contents: Gambling SPAM loan traffic Crypto Forex adult political content is likely to be blocked by the Kuwait operators

Industry Reference:

Communication & Info. Technology Regulatory Authority

SAUDI ARABIA SMS: Products and Compliance

Saudi Arabia

Sender ID	Alphanumeric
Dialing code	966
Major Carriers	STC (Saudi Telecom Company), Zain and Mobily
Message length	160 characters
Support for Concatenated message	Supported
Setup Time	> 20 Business Days
Support for Two Way SMS	Yes (Long Code)
Country Regulations	Registration of Sender ID is mandatory. Unregistered sender IDs will be blocked. Whitelisting of content is mandatory. Sender IDs used for sending advertising/promotional content MUST include the postfix "-AD". Marketing Traffic must go via the marketing route. Numbers on the do-not-disturb list will not receive marketing traffic. Marketing traffic are not to be sent between 10:00pm to 7:00am, GMT+3 (Saudi Arabia time).
Country Restrictions	Gambling, betting, SPAM, loan traffic, crypto, Forex, and adult content is likely to be blocked by the Saudi Arabian operators.
Extra Information	Sender ID registration is required

UNITED KINGDOM SMS: Products and Compliance

United Kingdom

Sender ID	Alphanumeric
Dialing code	44
Major Carriers	T-Mobile, O2, Vodafone, 3, EE
Message length	160 characters
Support for Concatenated message	Supported
Setup time	7-14 Business Days
Support for Two Way SMS	Yes (Long Code and Short Code)
Country Regulations	Opt In Requirements: All receiving recipients must be opted in to receive marketing content or communication. Sending to purchased/imported lists of recipients who have not opted in is not allowed. Opt Out and Help Requirements: All SMS sent should allow "STOP / HELP/ OPT-OUT" for the recipient to exercise the option to stop receiving SMS. Other Considerations Recipients on "Do-Not-Call" or "Do-Not-Disturb" registries should not be contacted. Recipients should not receive SMS during daytime hours unless essential communication.
Country Restrictions	Prohibited Content: Politics/Electoral Adult or Otherwise Inappropriate Content Violence Gambling

To register your Sender ID, click here.

UNITED ARAB EMIRATES SMS: Products and Compliance

United Arab Emirates

Sender ID	Alphanumeric
Dialing code	971
Major Carriers	du and Etisalat
Message length	160 or 123 (Depending on what type on Sender ID - refer to "Country Regulations")
Support for Concatenated message	Supported
Setup Time	> 20 Business Days
Support for Two Way SMS	-
Country Regulations	Only customers with Local entity in the UAE is allowed to send Marketing/Promotional messages As per the mandate of TRA UAE, effective from 3rd May 2020, all promotional mobile marketing communication SMS can only be sent with Sender IDs starting with prefix “AD-“ followed by the name of the sender ID e.g. If your company or customer has a Sender ID “Brandpro”, the new Sender ID shall be “AD-BrandPro”. Ensure that the Sender ID name including the “AD-XXXX“ prefix “AD-“ does not exceed the maximum limit of 11 characters of Sender ID length All marketing or promotional SMS traffic towards the UAE must include 'To stop receiving "Sender ID" to 7726" at the end of the message body. Messages sent without the "blocking option" will be blocked. Marketing messages cannot be sent between 9pm to 7am (UAE time) Customer's consent to receive SMS: Maintenance of Customer consent/s which proves that the aforementioned recipient number has opted in to receive from the Sender ID/Short code any promotional/marketing SMS. For transactional Sender IDs, they can be sent without the prefix "AD-"
Country Restrictions	Crpytocurrency traffic is not allowed. Prohibited Content: Adult content Religious Messages Political messages
Extra Information	Registration is required