In order to send out SMS traffic using the 10DLC route, businesses are first required to register their brands. Their campaigns then need to be approved as well. This will inform the regulatory bodies that the content has been vetted and approved for use by carriers.
Any content that is sent using the 10DLC route without proper registration will lead to blocks, suspensions, or even fines by the carriers.
At 8x8, we will support your business with the brand registration process and walk you through the steps involved. Simply reach out to us at firstname.lastname@example.org, or your account manager to find out more.