Philippines

Sender ID Alphanumeric
Dialing code 63
Major carriers Globe, Smart
Message length 160 characters
Support for Concatenated message Supported
Setup Time 7-14 Business Days 
Support for Two Way SMS Yes (Short Code and Long Code)
Country regulations

Long SMS is limited to 3 messages, which amounts to 459 characters.

Opt-in and opt-out options required for promo/marketing traffic.

Country restrictions

The following are the restricted content when it comes to sending SMS in the Philippines:

  • Advertisement for Adult Content (advertisement promoting nudity, profanity, violence, and substance abuse is illegal under Philippine Law)
  • Alcohol
  • Tobacco
  • Gambling
  • Drugs
  • For a candidate in elections (Political)
  • Commercial and promotional advertisement
  • Surveys and other broadcast/push messages shall be sent only to subscribers who have prior consent or have specifically opted-in to receive messages
  • Operators block all SMS templates with URL Shorteners (short URLs), regardless of the client's industry, to protect subscribers from fraudulent attacks (it is recommended to use full URL format in SMS).
Extra Information

Sender ID registration required.

Unicode is not supported.

 

Supported and non supported features and for SMS: Dynamic Sender ID is not supported. Sender ID Brands classified as Premium Sender IDs as well as Generic Sender IDs are prohibited on the domestic route.     

Department of Information and Communications Technology: https://dict.gov.ph/

Supported and non supported features and for SMS:

  1. Handset delivery receipts are not readily available. In fact, for delivery receipts, Spam filters often return fake delivery receipts and do not discriminate between spam and legitimate traffic. Live handset DLRs are not readily available but can be provided upon request. 
  2. Dynamic Sender ID is not supported. Sender ID Brands classified as Premium Sender IDs as well as Generic Sender IDs are prohibited on the domestic route.
  3. Unicode is not supported.
  4. Concatenated messages are supported to a maximum of 3 parts.
  5. Financial (OTP/ Transactional) SMS should include the company name in the content of the message.
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