Philippines
| Sender ID | Alphanumeric |
| Dialing code | 63 |
| Major carriers | Globe, Smart |
| Message length | 160 characters |
| Support for Concatenated message | Supported |
| Setup Time | 15-20 Business Days |
| Support for Two Way SMS | Yes (Short Code and Long Code) |
| Country regulations |
Long SMS is limited to 3 messages, which amounts to 459 characters. Opt-in and opt-out options required for promo/marketing traffic. |
| Country restrictions |
The following are the restricted content when it comes to sending SMS in the Philippines: - Ads for adult content, alcohol, tobacco, gambling, drugs, political candidates, and spam/scam messages are strictly prohibited. - Commercial ads, surveys, and push messages require prior subscriber consent or opt-in. - Ads promoting nudity, profanity, violence, or substance abuse are illegal under Philippine law. - SMS with URL shorteners are blocked; use full URLs to avoid fraud. - For specific sender ID's it should be indicated if its promotional or transactional traffic. - Avoid forbidden words related to adult content, alcohol, drugs, gambling, elections, and tobacco. 1. Tobacco and Alcohol Advertising: Promotional messages related to tobacco and alcohol are not allowed, in line with public health laws like the Tobacco Regulation Act (RA 9211). 2. Illegal or Harmful Activities: Messages promoting drugs, gambling (except regulated lotteries), and other illegal activities are prohibited. 3. Scams and Fraudulent Content: Misleading messages or scams are strictly forbidden under the Cybercrime Prevention Act (RA 10175). 4. Obscene or Indecent Content: Messages containing profanity, sexually explicit material, or offensive content are banned. 5. Election related Content |
| Extra Information |
Sender ID registration required. Unicode is not supported.
Supported and non supported features and for SMS: Dynamic Sender ID is not supported. Sender ID Brands classified as Premium Sender IDs as well as Generic Sender IDs are prohibited on the domestic route.
When registering a Sender ID, it may be considered as a Premium Sender ID if the following are met. 1. If the company's or parent company's primary headquarters are based outside the Philippines or 2. If the company is partially owned or controlled by an entity headquartered outside the Philippines and/or 3. If the company conducts activities (also through its representative offices/affiliated companies) in two or more countries of the world; or 4. If the company is using an international branding or has a cooperation with an international company; or 5. If the messages are sent from unidentified numbers and generic names/SIDs, they will be tagged as international by default. |
Department of Information and Communications Technology: https://dict.gov.ph/
Supported and non supported features and for SMS:
- Handset delivery receipts are not readily available. In fact, for delivery receipts, Spam filters often return fake delivery receipts and do not discriminate between spam and legitimate traffic. Live handset DLRs are not readily available but can be provided upon request.
- Dynamic Sender ID is not supported. Sender ID Brands classified as Premium Sender IDs as well as Generic Sender IDs are prohibited on the domestic route.
- Unicode is not supported.
- Concatenated messages are supported to a maximum of 3 parts.
- Financial (OTP/ Transactional) SMS should include the company name in the content of the message.
To register your Sender ID, click here.
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