INDIA SMS: Products and Compliance


Sender ID Alphanumeric
Dialing code 91
Major Carriers Airtel, Vodafone Idea, BSNL
Number portability Yes
Message length 160 characters
Support for Concatenated message Yes
Sender ID Supported

Long Code

Short Code

Setup Time 2-3 Weeks
Support for Two Way SMS No
Extra Information

Pre-registration of sender id is required where sender ID is 6 characters 

Unicode is supported            


Traffic Restriction (Political)

  • Messages towards Jammu and Kashmir networks (example, 405/55 - Airtel J&K) will be blocked by the government due to political sensitivity.
  • Please also note that political SMS are prohibited during election period throughout the country.

Limitation to avoid potential SMS flooding

Local regulations specify limitations to the number of messages that can be sent to the same number:

  • More than 6 messages to the same destination number within an hour with the same sender or text may be blocked.
  • Users may not be able to receive more than a total of 200 SMS per day across all incoming streams.

Industry Reference:

Telecom Regulatory Authority of India

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