Sender ID Alphanumeric
Dialing code 61
Major Carriers Telstra, Optus, Vodafone Pacific
Message length 160 characters
Support for Concatenated message Supported
Setup Time < 5 Business Days
Support for Two Way SMS Yes (Long Code)
Country Regulations

Opt Out Requirements (Marketing Messages)

All marketing messages would need to include "STOP" as an option. 

If “STOP” is received, the number must be blocked from receiving additional SMS from the Sender ID. 

Country Restrictions No spam, adult, religious, political, or gambling content.
Extra information

Sender ID registration required 

Unicode supported


The Spam Act 2003 sets out your responsibilities under Australian law when sending marketing SMS to Australia. All recipients must have previously been Opted-IN to receive Marketing messages, and ONLY Clean Marketing is allowed with Opt-out mechanism in place

Spam Content:

Under the Australian SPAM Act 2003, primarily that commercial SMS messages:

- Only be sent with the consent of the recipient

- Include clear sender information (Messages must contain the name and contact details of the person or business that authorised the message [sender identification])

- Contain an unsubscribe function (to 'opt-out' or unsubscribe)

Refer here for more details:

Industry Reference:

Australian Communications and Media Authority

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