MALAYSIA SMS: Products and Compliance


Sender ID Numeric 
Dialing code 60
Major Carriers Maxis, Celcom, Digi, U Mobile, TuneTalk, Webe
Number portability Yes
Message length 160 characters.
Support for Concatenated message Yes (Except Digi)
Sender ID Supported Short Code
Setup Time -
Support for Two Way SMS -
Extra Information


SMS Compliance

Brand / Business Name

  • Brand/business name to be included in the content of each SMS message sent.
  • Messages without brand/ business name may be deemed as a message sent from an international brand and billed at international rates or additional penalties may be charged for SMS sent.

Cost of SMS - "RM 0.00" in the message body

  • Recommended to add RM 0.00 (with a spacing after the last 0) to message body to inform end-users that there was no charge in receiving the SMS.
  • RM 0.00 (with a spacing after the last 0) may be added to the message body by the telco operators if it is excluded

Prohibited Content:

The following types of messaging on all SMS messaging products are all prohibited:

  • Phishing
  • SMShing
  • SPam 
  • Political 
  • Gambling 
  • Adult content
Was this article helpful?
0 out of 0 found this helpful


Please sign in to leave a comment.