Singapore
| Dialing code | 65 |
| Major Carriers | SingTel, M1, StarHub, TPG Telecom |
| Number portability | Yes |
| Message length | 160 characters. |
| Support for Concatenated message | Yes |
| Sender ID Supported | Alpha, Alphanumeric, Long Code, Short Code |
| Sender ID Registration | Required (Long Code and Short Code) |
| Registration Time | 2 Weeks (Both Short Code and Long Code) |
| Support for Two Way SMS | Yes |
| Extra Information |
Unicode is supported |
Compliance
Prohibited Content:
The following types of messaging on all SMS messaging products are all prohibited:
- Advertising or promoting money-lending services
Regulations
- With effect from 2 January 2014, Organisations must check with the Do Not Call (DNC) Registry to ensure that the Singapore telephone numbers that they are sending telemarketing messages to are not listed in the Registry - https://www.dnc.gov.sg/index.html
- Under the advertising rules, which took effect on 1 November 2011, licensed moneylenders are not permitted to advertise their services via SMS - https://rom.mlaw.gov.sg/files/Advertising-&-Marketing-Directions.pdf
Industry Reference:
Advisory Guidelines on the Do Not Call Provisions (PDPC)
Telecommunications Act (Chap 323)
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