Singapore
| Dialing code | 65 |
| Major Carriers | SingTel, M1, StarHub, SIMBA |
| Number portability | Yes |
| Message length | 160 characters. |
| Support for Concatenated message | Yes |
| Sender ID Supported | Alpha, Alphanumeric, Long Code, Short Code |
| Sender ID Registration | Required |
| Registration Time | 2 Business Weeks (Both Short Code and Long Code) |
| Support for Two Way SMS | Yes |
| Extra Information |
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Compliance
Prohibited Content:
The following types of messaging on all SMS messaging products are all prohibited:
- Advertising or promoting money-lending services
Regulations
- IMDA will be implementing the Full SMS Sender ID Registration starting from 31 January 2023. Under the Full SSIR Regime, organisations that wish to send SMS messages to Singapore mobile numbers must first register their alphanumeric Sender IDs. Only registered Sender IDs will reach Singapore users with effect from 31 January 2023. Find out more about the process by downloading our one-pager. - https://www.sgnic.sg/faq/sms-sender-id-registry
- With effect from 31 January 2023, all Sender IDs that is not registered with the SSIR, Sender ID will be overwritten to "Likely-SCAM"
- With effect from 2 January 2014, Organisations must check with the Do Not Call (DNC) Registry to ensure that the Singapore telephone numbers that they are sending telemarketing messages to are not listed in the Registry - https://www.dnc.gov.sg/index.html
- Under the advertising rules, which took effect on 1 November 2011, licensed moneylenders are not permitted to advertise their services via SMS - https://rom.mlaw.gov.sg/files/Advertising-&-Marketing-Directions.pdf
Reference:
8x8 - IMDA To Implement Full SenderID Registration
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