UNITED KINGDOM SMS: Products and Compliance

Opt In Requirements: 

All receiving recipients must be opted in to receive marketing content or communication.

Sending to purchased/imported lists of recipients who have not opted in is not allowed.

Opt Out and Help Requirements:

All SMS sent should allow "STOP / HELP/ OPT-OUT" for the recipient to exercise the option to stop receiving SMS.

Other Considerations

Recipients on "Do-Not-Call" or "Do-Not-Disturb" registries should not be contacted.

Recipients should not receive SMS during daytime hours unless essential communication.

Prohibited Content:

• Politics/Electoral
• Adult or Otherwise Inappropriate Content
• Violence
• Gambling