United Kingdom
| Sender ID | Fully Dynamic (Alphanumeric) |
| Dialling code | 44 |
| Major Carriers | T-Mobile, O2, Vodafone, 3, EE |
| Number portability | Yes |
| Message length | 160 characters. |
| Support for Concatenated message | Yes |
| Sender ID Supported | - Virtual Long Numbers - Dedicated Short Code |
| Set Up | Up to 4 weeks for Long Number 8 to 12 weeks for Dedicated Short Code |
| Support for Two Way SMS | Yes (For both Long Code and Short Code) |
| Extra Information |
Do not send inappropriate content. Gambling traffic is regulated. |
SMS Compliance
Opt In Requirements:
All receiving recipients must be opted in to receive marketing content or communication.
Sending to purchased/imported lists of recipients who have not opted in is not allowed.
Opt Out and Help Requirements:
All SMS sent should allow "STOP / HELP/ OPT-OUT" for the recipient to exercise the option to stop receiving SMS.
Other Considerations
Recipients on "Do-Not-Call or Do-Not-Disturb" registries should not be contacted.
Recipients should not receive SMS during daytime hours unless essential communication.
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