|Sender ID||Fully Dynamic (Alphanumeric)|
|Major Carriers||T-Mobile, O2, Vodafone, 3, EE|
|Message length||160 characters.|
|Support for Concatenated message||Yes|
|Sender ID Supported|| - Virtual Long Numbers
- Dedicated Short Code
|Set Up||Up to 4 weeks for Long Number
8 to 12 weeks for Dedicated Short Code
|Support for Two Way SMS||Yes (For both Long Code and Short Code)|
Do not send inappropriate content. Gambling traffic is regulated.
Opt In Requirements:
All receiving recipients must be opted in to receive marketing content or communication.
Sending to purchased/imported lists of recipients who have not opted in is not allowed.
Opt Out and Help Requirements:
All SMS sent should allow "STOP / HELP/ OPT-OUT" for the recipient to exercise the option to stop receiving SMS.
Recipients on "Do-Not-Call or Do-Not-Disturb" registries should not be contacted.
Recipients should not receive SMS during daytime hours unless essential communication.