UK SMS: Products and Compliance

United Kingdom

Sender ID Fully Dynamic (Alphanumeric)
Dialling code 44
Major Carriers T-Mobile, O2, Vodafone, 3, EE
Number portability Yes
Message length 160 characters.
Support for Concatenated message Yes
Sender ID Supported - Virtual Long Numbers
- Dedicated Short Code
Set Up Up to 4 weeks for Long Number
8 to 12 weeks for Dedicated Short Code
Support for Two Way SMS Yes (For both Long Code and Short Code)
Extra Information

Do not send inappropriate content.                        Gambling traffic is regulated.


SMS Compliance

Opt In Requirements: 

All receiving recipients must be opted in to receive marketing content or communication.

Sending to purchased/imported lists of recipients who have not opted in is not allowed.

Opt Out and Help Requirements:

All SMS sent should allow "STOP / HELP/ OPT-OUT" for the recipient to exercise the option to stop receiving SMS.

Other Considerations

Recipients on "Do-Not-Call or Do-Not-Disturb" registries should not be contacted.

Recipients should not receive SMS during daytime hours unless essential communication.


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