Canada
All SMS programs must be in English and French. If they are primarily in Canada, using only French is acceptable.
Sender ID | Numeric |
Dialling code | 1 |
Major Carriers | Bell Mobility, Telus, Fido Solutions, and Rogers Wireless |
Number portability | Yes |
Message length | 160 characters. |
Support for Concatenated message | No |
Sender ID Supported | - Long Code (dedicated number) standard 10-digit phone numbers that are used to send and receive text messages and handle voice calls - Dedicated/FTEU Short Code - Toll-Free |
Setup Time |
Within 7 business Days for Long Code & Toll-Free |
Sender ID Supported | - Long Code (dedicated number) standard 10-digit phone numbers that are used to send and receive text messages and handle voice calls - Dedicated Short Code - Toll-Free |
Support for Two Way SMS | Within Canada and the US only (Both USA and Canada are able to send and receive Two Way SMS) |
Extra Information | All programs must be in both English and French If they are primarily in Canada, using only French is acceptable. |
8x8 currently offers 3 types of Sender ID channels: Short/TFEU Codes, Long Codes, and Toll-Free
Dedicated Short Code |
|
Free To End User Short Code (FTEU) |
|
Long Code |
|
Toll-Free |
|
Canada Delivery Options
Canada SMS Sending Options | Long Code | Dedicated/ FTEU Short Code | Toll-Free |
Example | 12013511943 | 12345 | 1-888-555-5555 |
Daily Send Limit | 1 MPS | 100 MPS | 30 MPS |
United States Supported | Yes | No (Customer must purchase a US Dedicated Short Code) | Yes |
2 way SMS support | Yes | Yes | Yes |
Suggested Use Case |
1 to 1 Messaging, Notification Alerts Non-Marketing, Customer Service, and Chat Applications |
High Volume Messaging, Marketing |
High Volume Messaging,
|
Setup Time | Within 7 Business Days |
8-12 Weeks |
Within 7 Business Days |
Delivery Receipts (Selected Carriers*) |
No (carrier will send a received status code, but there will be no confirmation receipt) |
Yes | Yes |
*Bell Mobility, Telus, Fido Solutions, and Rogers Wireless
SMS Compliance
Opt In Requirements:
All receiving recipients must be opted in to receive the content they have signed up for. Senders must be able to provide opt in methods if there is a carrier request.
Sending to purchased/imported lists of recipients who have not opted in is not allowed.
Opt Out and Help Requirements:
Customers will be responsible for all opt out, “STOP, END, INFO, AIDE, ARRET, CANCEL” and “HELP”, commands that are sent from their clients.
If “STOP, END, CANCEL, and ARRET” is received, the number must be blocked from receiving additional SMS from the sender id.
If “HELP, INFO, or AIDE” is received, the sender must respond with an email or contact number of the sender id.
Sender ID Header Requirement:
All SMS must have their identification name in the header of the message.
Example: If “8x8” is the brand name, the messaging format must be:
“8x8: Hello this is a message from 8x8.”
Prohibited Content:
Carriers prohibit SMS messaging when it is unsolicited commercial content and considers this content to be "spam".
The following types of messaging on all SMS messaging products (Long code, Toll-Free, Dedicated/FTEU Short Codes) are all prohibited:
- Content or links to content related to sex, hate, alcohol, firearms, or tobacco
Fraud and Phishing:
- Attempts to gain unauthorized access or username/password data
- Password or PII (Personally Identifiable Information) gathering
- If it's illegal, it's not allowed
Impersonation:
- Impersonating a brand and/or identity of someone or something
- Using brand names or marks without the consent of the brand
Industry Reference(s):
CWTA Guidelines (Canada)
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