|Sender ID||Numeric. All SMS sent to the US must originate from either a U.S. pre-approved long number or short code. Alphanumeric sender IDs are not supported.|
|Major Carriers||AT&T, Verizon, T-Mobile, Sprint|
|Message length||160 characters.|
|Support for Concatenated message||No|
|Sender ID Supported||- Long Code (dedicated number) standard 10-digit phone numbers that are used to send and receive text messages and handle voice calls
- Dedicated/FTEU Short Code
|Setup Time||Within 7 business Days for Long Code & Toll-Free
6 to 8 weeks for Dedicated Short Code
|Support for Two Way SMS||Within the US and Canada only (Both USA and Canada are able to send and receive Two Way SMS)|
All USA SMS channels use numeric sender’s only.
8x8 currently offers 3 types of Sender ID channels: Short/TFEU Codes, Long Codes, and Toll-Free
Free To End User Short Code (FTEU)
US Delivery Options
|U.S. SMS Sending Options||Long Code||Dedicated Short Code / Free to End User (FTEU)||Toll-Free|
|Throughput Limit||1 MPS||100 MPS||30 MPS|
|Coverage to Canada||Yes||No (Customer must purchase a Canadian dedicated short code)||Yes|
|Two Way SMS support||Yes||Yes||Yes|
|Suggested Use Case||
1 to 1 Messaging, Notification Alerts Non-Marketing,
and Chat Applications
High Volume Messaging,
High Volume Messaging,
|Setup Time||Up to 7 Business Days||
|Up to 7 Business Days|
|Delivery Receipts (Selected Carriers*)||
(carrier will send a received status code, but there will be no confirmation receipt)
*Verizon, T-Mobile, AT&T and Sprint
Opt In Requirements:
All receiving recipients must be opted in to receive the content they have signed up for.
Senders must be able to provide opt in methods if there is a carrier request.
Sending to purchased/imported lists of recipients who have not opted in is not allowed.
Opt Out and Help Requirements:
Customers will be responsible for all opt out, “STOP, END, CANCEL” and “HELP”, commands that are sent from their clients.
If “STOP, END, CANCEL” is received, the number must be blocked from receiving additional SMS from the sender ID.
Example if a recipient texts in “STOP”, the following should be sent:
“You have unsubscribed to 8x8 messaging, Reply HELP for help.”
If “HELP” is received, the sender must respond with an email or contact number of the sender ID.
Example if a recipient texts in “HELP”, the following should be sent:
“8x8: Help at 888888888, msg&data rates may apply, 2msg/mo of alerts, Reply STOP to cancel”
Express Consent and Written Express Consent:
Solicitation messaging requires proof of written consent. Evidence may include electronic opt-ins via mobile keyword and online sign-up pages. Written consent may be evidenced by paper sign-up forms explicitly describing SMS messaging content.
Non-solicitation messages (e.g., internal communications, emergency alerts) require documented written or verbal consent.
Sender ID Header and Footer Requirements:
All SMS must have their identification name in the header of the message.
Example: If “8x8” is the brand name, the messaging format must be:
“8x8: Hello this is a message from 8x8”
Additionally if you are sending marketing messages, they require an Opt out and Help footer.
Example: “8x8: Save 10% on your next order, Reply HELP for Help, Reply STOP to cancel.”
Carriers prohibit SMS messaging when it is unsolicited commercial content and considers this content to be "spam".
The following types of messaging on all SMS messaging products (Long code, Toll-Free, Dedicated/FTEU Short Codes) are all prohibited:
- Content or links to content related to sex, hate, alcohol, firearms, or tobacco
- Financial offerings
- Payday loans
- Short-term loans
- Auto loans
- Mortgage loans
- Student loans
- Debt consolidation and reduction
- Debt forgiveness
- Investment opportunities
- Affiliate lead and/or commission generation
- Credit repair programs
- Tax relief programs
- Work from home programs
- Get rich quick programs
- Illegal Drugs
- Prescription Drugs
Fraud and Phishing:
- Attempts to gain unauthorized access or username/password data
- Password or PII (Personally Identifiable Information) gathering
- If it's illegal, it's not allowed
- Impersonating a brand and/or identity of someone or something
- Using brand names or marks without the consent of the brand
Donations or Charity:
- AT&T and T-Mobile will block all content that is based on text to donate or if it contains any type of charity related content.