Step by Step Guide to Register Your Alphanumeric Sender ID in Thailand

Introduction

The Purpose of the below article is to describe the requirements for an Alphanumeric Sender ID pre-registration across all operators in Thailand following the local regulatory requirements. 

Thailand regulation makes a clear distinction between Marketing traffic and transactional / OTP / Notification traffic. As such, a unique Sender ID should be used for Marketing and transactional traffic. If you need to send both Marketing type messages and transactional / OTP / Notification, then, you will need to register two distinct Sender IDs, one for Marketing traffic, and the other one for other types of traffic. 

For more information related to SMS compliance in Thailand, click here

Registration Process

To register your Alphanumeric Sender ID for all networks in Thailand, you first need to understand the type of traffic that you will send (refer to the introduction paragraph for more information).

 

If you are sending Marketing traffic only:

Please complete the following Letter Of Authorization: 

Additionally, please provide us with the below information when you raise the SID registration request. 

- State if you have a local entity in Thailand: Yes/No

- State your Company Name

- State your Website URL

 

If you are sending OTP / Notification / Transactional traffic only:

Please complete the following documents: 

Additionally, please provide us with the below information when you raise the SID registration request. 

- State if you have a local entity in Thailand: Yes/No

- State your Company Name

- State your Website URL

 

If you are sending both OTP / Notification / Transactional traffic and Marketing Traffic:

Please complete the following documents: 

Additionally, please provide us with the below information when you raise the SID registration request. 

- State if you have a local entity in Thailand: Yes/No

- State your Company Name

- State your Website URL

 

Template Explanation: 

 

Company Letterhead: This should include your company name and the company logo

Letterhead.png

Client Full Name / Name: This refers to the physical person filling the letter. It needs to be his/her full name including first name, middle name, and surname.  

Full_Name.png

Client Position / Position: This refers to the title of the client. For example "head of Operation" or "Marketing Director"

Position.png

Company Name: This refers to your official company name like "8x8 Pte, Ltd". Please replace "Short Name of the Company" with your legal company name. 

Company_Name.png

 

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